It is my ambition, as a writer, to use the semi-colon perfectly. Perfectly, not merely “correctly” as in, ticks all the boxes, follows all the rules, well-done-good-and-average-servant.

It’s relatively easy to use it correctly. The rules are fairly simple, once you understand them. But to use it perfectly gives a sentence wings. It’s quite possibly the only thing you can add to a piece of bloated prose to make it lighter. When it’s used perfectly, the semi-colon is like a letterless super-word. It’s like an invisible hand that lifts your sentence into ethereal realms.

The corollary, of course, is that there is nothing more offensive in the English language (other than the word naivety — which, unhappily, is a word without an efficient synonym, otherwise I would never use it at all) than a misused semi-colon. Nothing sticks out more glaringly. When it’s used properly, it’s like a tiny, hair-thin component in some well-oiled machine. But when it’s used in the wrong place it sticks out like pube in a restaurant napkin — that you only discover after it’s too late, after it’s already started making its way across your palate to the back of your mouth.

The better something is, the more foully and more completely can it be corrupted. A frog, for example, can’t really be good or bad. Nor can a cow, in any meaningful sense, be thought of as wicked. You can have a bad dog, of course, and a reprehensible man, but it takes an evil genius to really wreak havoc.

Likewise, you can scatter your text with superfluous apostrophes, and you merely look like a jabbering, toothless, cross-eyed idiot who smells of cow manure. You can slash all of your sentences into pieces with dashes until nobody knows where they are any more, or overuse an ellipsis to give the impression that you struggle to draw breath — or worse, write them with too many or too few dots, as if hoping to alter the volume of your dramatic pause. You can even leave your sentences strewn with commas that are like spent underwear on a bedroom floor, tripping your readers up and disgusting them with your slovenly habits at the same time.

All these errors are ridiculous but, let’s be generous, forgiveable (at a stretch at least). It’s only with a semi-colon that you can truly pervert perfectly good orthography into something heinous, something that stings the eyes in the same way as cigarette smoke. Nothing kills copy quicker than a semi-colon dropped haphazardly into a sentence. Bam. Suddenly it ceases to be meaningful communication, and collapses immediately into a collection of strange curved lines that once had something to do with the alphabet.

Be warned, then, aspiring writers: the semi-colon is not to be trifled with. Use it with too much caution. Use it as a surgeon uses his scalpel (having undertaken meticulous study and training). If you get it right, you will delight your readers. Get it wrong and, well, thanks for coming.

Here is the first thing you have to realise about blogs. And all writing, for that matter.

It’s about your readers.

Don’t get me wrong, you need to write from yourself — your own life, your own opinions, your own experience, whatever. After all, that’s why people come to your site or read your tweets, or whatever else. But you need to write for your readers. Whenever you write something, the first thing to have in mind is how it benefits your readers. This is because readers don’t want to do things for you: they visit your blog so that you can do something for them: Make them laugh. Make them think. Help their business. Relieve some boredom at work. So do these things for them!

I love what Maddox wrote about bloggers. (Don’t visit his site if you’re easily offended. But do if you love a good rant.) What he says is totally true — bloggers are ruining the internet. Just like all the twitter people who post crap. Stop posting crap!

What counts as adding value? Well, that’s up to you. It can be funny, thought provoking, whatever. Just write something that you honestly think will benefit your readers, and if you don’t have anything to say, then say nothing. Don’t try to put it into words!