Being Mr. Kenny

Hey, whenever you find a clever program or website or some piece of technology (sat navs, iPhone, whatever), always remember that the computer is not clever. The computer is a dumb machine. It has the same amount of intelligence as a rock, it’s just a bunch of switches. Literally. That is all a computer is, a bunch of switches.

The computer is not clever: the programmer is. Google is clever because the guys that set it up are clever. Clever at computers (their search engine was revolutionary when it first came out) and clever at business (they didn’t sell out to Microsoft or Yahoo when they came up with their search engine).

Your iPhone is not clever. The developers at Apple are clever. They’re the ones that designed it and pushed it through the polishing process. A piece of technology that’s simple and easy to use takes twice as much ingenuity and innovation (or more than that) to make than a complicated, hard-to-use product.