Oct
29
2005

Vitamin C gummy bears

Today in Boots I happened to notice vitamin C supplements for kids that were in the shape of gummy bears. I wondered to myself about the various pros and cons of marketing vitamin supplements as sweets for kids, and I asked myself, “Which health scare will win?”

Will it be A) That too much vitamin C can kill you, and sweet-like vit C tablets will encourage kids to overdose on it or B) That vitamin supplements are rubbish anyway, because you don’t absorb any of the nutrients they promise to supply.

Well, I guess Boots has come up with the only viable way of finding the answer. Testing it on kids. Anyway, they have a great rewards card, so they can do no wrong in my eyes.

Written by Mark in: All and sundry |

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